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The event
In the elegant setting of the Grand Hotel Villa Castagnola in Lugano, enjoy two days of unmissable opportunities to connect with the world of wine, meet producers, and taste their finest labels in an exclusive atmosphere.
Discover the excellence of wine and gastronomy from Italy and Ticino on a sensory journey of aromas and flavors.
New for 2026 are the Masterclasses, allowing you to combine the pleasure of tasting with the culture of the region.
Enjoy an unforgettable tasting experience. Savor, discover, and raise a glass!
In the areas below, you will find the Food Area, where you can sample and purchase Italian and Ticinese gastronomic products.
Masterclasses will be held on both days of the event and are open to both visitors and industry professionals. The program will be published soon.
November 15th-16th 2026
The event will take place across the hotel's various function rooms, spanning a total of over 400 square meters of dedicated space. A wine shop will be set up where you can freely purchase the wines you have tasted—whether for your own enjoyment or as future gifts.
MEET THE PRODUCERS
An unmissable opportunity to meet the producers in person and have them share all the secrets of their work and products.
WINES
You will have the opportunity to taste several different references, including whites, reds, sparkling wines, dessert wines, including some rare production wines.
TASTE
With admission to the event you are entitled to taste all the wines on display at the tasting tables and the opportunity to enjoy a sensory oyster journey.
SOMMELIER
A team of FISAR Sommeliers will be at your disposal to guide you through the tasting of the wines you will sample.
BUY
Purchase the wines you tasted directly at the Lugano BeWine wine shop or pre-order them!
SHARE
Share your experience by tagging #luganobewine on Instagram and be part of history!
FOCUS B2B
Monday, November 16th, is open to the public but offers industry professionals an opportunity
to develop new business relationships with producers and to arrange future imports and distribution.